About Us

Winding road through a scenic landscape

Founder's Note

In 2003, I left my career as a management consultant to create LifeCycle Adventures with a simple idea: travel should feel personal and empowering. I didn't want to herd guests along in a group but instead give them the tools to explore on their own – with the confidence that support would be there whenever they needed it.

We are all different, and I wanted our tours to reflect that. That’s why every trip is customized: you choose your dates, route intensity, and accommodations, while we take care of the details – from dinner reservations to end-of-tour transportation.

Our guides are at the heart of this experience. They don’t just arrive for the season – they live and ride in these regions. Their professionalism and deep local knowledge, paired with a support van nearby, give you the freedom to explore independently, knowing help is never far away.

More than 20 years later, this vision continues to shape every trip we offer – and every journey our guests take with us.

Tony Blakey signature

Tony Blakey, Founder

Tony Blakey, Founder of LifeCycle Adventures

The LifeCycle Adventures Difference

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Customized for You

Choose your start date, tour length, accommodations, and routes from up to four daily ride options.

High Touch Support

Expert local guides provide private briefings, transfers, luggage moves, on-call in person support, and concierge services with expert local guides.

Private Tour on Your Own Terms

Your tour will be just you and your companions,  allowing you to explore at your own pace.

Our Office Team

Tony Blakey 🇬🇧

Tony Blakey 🇬🇧

Founder & Co-Owner

Founded LifeCycle in 2004 after bike touring in Europe, Asia, Africa, and the Americas. Previously a consultant, which his colleagues find boring.

Pierre Campana-Jourda 🇫🇷 🇺🇸

Pierre Campana-Jourda 🇫🇷 🇺🇸

Co-Owner

Joined LifeCycle in 2014 post a long stint in financial services (tied with Tony for most boring career). Portland-based and French born. Bad mechanic.

Greg Craig 🇬🇧 🇿🇦

Greg Craig 🇬🇧 🇿🇦

Head of Operations

Extensive experience as a guide and operator in the cycle touring world, having worn many hats. Tricked into joining LifeCycle by his wife. Still here.

Kelly Dorius 🇺🇸

Kelly Dorius 🇺🇸

Head of Marketing & Sales

Oregonian native (our home!). Also owns a hot air balloon company and flies balloons. Swears like a sailor, and sails. Drives an old Rover named Steve.

Victoria Phelps 🇬🇧

Victoria Phelps 🇬🇧

Head of Guest Relations

France-based and British born with LifeCycle since 2014. Avid runner and eater of ALL things chocolate. Now based in France.

Angela Scott 🇬🇧 🇿🇦

Angela Scott 🇬🇧 🇿🇦

Operations

Italian-born outdoor enthusiast shaped by South Africa, the UK, and France. Chases her granddaughter around the Pyrenees daily.

Peter Vos 🇳🇱

Peter Vos 🇳🇱

New Markets & Head Trainer

Involved in all things cycling since the age of 14. Weirdly passionate about all maps. Based in the Netherlands, and uses CAPS in emails a lot.

Our Field Team

Julien Gassiot 🇫🇷

Julien Gassiot 🇫🇷

Pyrenees, France Guide

Born in the Pyrenees, ran a restaurant and then became a (delicious) chocolate maker. Finally pursued his passion later on: the great outdoors.

Bruno and Gabi Giovanoli 🇨🇭

Bruno and Gabi Giovanoli 🇨🇭

Hawaii Guides

A superstar guiding duo who have resided on Hawaiian for 15 years. Previously consultants in Switzerland, they moved as far away as possible.

Connor King 🇺🇸

Connor King 🇺🇸

Santa Barbara Guide

Grew up in Santa Barbara with a detour in the Pacific Northwest for school. Name an active pursuit, he's done it.

Eduard Kirchner 🇪🇸

Eduard Kirchner 🇪🇸

Catalonia, Spain Guide

Born in Barcelona with a passion for active sports (cycling, sailing, skiing, and mountaineering). Girona-based, and we can't keep up with him on a bike.

Birger Kjaerbye 🇩🇰

Birger Kjaerbye 🇩🇰

Denmark Guide

Has guided for 20 years and cycled in 30 countries. Loves his home of Denmark and hosting visitors. Probably has a lot of Legos.

Antonello Losito 🇮🇹

Antonello Losito 🇮🇹

Puglia, Italy Guide

Born in Puglia with and previously a professional cyclist. Passionate about sharing his home with you. Keeps things spicy on Instagram.

Katharina Merchant 🇩🇪 🇺🇸

Katharina Merchant 🇩🇪 🇺🇸

Oregon Guide

German born and has professionally guided in the Western U.S. for over 20 years. Spends the off season traveling. Runs her tours with German precision.

Ozren Milaković 🇭🇷

Ozren Milaković 🇭🇷

Croatia Guide

Background in photography and economics, and a strong passion for hiking, climbing, and of course cycling. Has one of the easier Croatian spellings.

Bethany Ness 🇺🇸

Bethany Ness 🇺🇸

San Juan Islands, Washington Guide

Betty hails from Minnesota, (known for warm Januaries), moving to the islands 10 years ago. Very active outdoors and passionate about the San Juans.

Christophe Piérard 🇫🇷

Christophe Piérard 🇫🇷

Provence, France Guide

Born in the heart of our Provence tours, he is an absolute expert on the area. Previously spent 20 years in hospitality, and took a big leap out at the age of 40.

Pedro Rocha 🇵🇹

Pedro Rocha 🇵🇹

Portugal Guide

Born and raised in Porto, a cyclist since childhood. 10 years of leading tours across Portugal. Dedicated to delivering authentic experiences. Can down two Francesinhas in a sitting.

Emilio Sbandelli 🇮🇹

Emilio Sbandelli 🇮🇹

Tuscany, Italy Guide

Born in Tuscany with a background in mechanical engineering (he can build a bike from soda cans, pasta, and string). Now following his true guiding passion.

Maurice Whelan 🇮🇪

Maurice Whelan 🇮🇪

Ireland Guide

A background in the hospitality industry and a lifelong guide. Proud dog owner, surfer, biker, and hiker. Only the lightest of Irish accents.

Pieter van der Schee 🇳🇱

Pieter van der Schee 🇳🇱

Holland Guide

Born in Holland and spent years abroad running tours. The pull of home was stronger, and now guides tours all over Holland. We still can’t spell his name.

Our Company’s Environmental Impact

We’re committed to protecting the environments we visit. All our tours are carbon neutral—covering administration, transportation, and accommodation—using Cool Effect to offset emissions. You can also offset your pre and post-tour travel through this service.

Beyond carbon offsetting, we partner with guides, accommodations, and suppliers who share our sustainability values.

Climate Neutral with Cool Effect badge

Ready to plan your tour?

Tell us where you want to go and how you want to ride. We'll send you an itinerary.