Last Saturday night was a special one here in Portland. It was the night the Bicycle Transportation Alliance (BTA) gave out its annual Alice Awards. These awards are given “to celebrate people who…wove bicycling deeper into the fabric of everyday life in Oregon.” These are the people whose work help makes Oregon such a great place to ride.
We offered a spectacular 5-day bike tour for two to Napa/Sonoma in the auction and managed to raise over $3000 for the organization. Our display highlighted our California offerings and featured one of our Premium Road Bikes, which drew lots of attention. Perhaps most importantly, we were treated to a lovely dinner and got to hang out with all of our best friends in the whole bike world!