Posted By: Pierre Campana-Jourda | Jan. 31 2014
We have to hand the award for best LifeCycle Adventures Brand Shot to the Becky M group who took a bike tour to Napa and Sonoma with us in 2013.
Notice the nuanced LifeCycle Adventures branding motif within the context of the photographic layout. You might think that the photo is all about the four people wearing LCA jerseys but if you look deeper you’ll see the real subtlety in the unbranded LifeCycle Adventures vehicle being drivin by Laura behind the group.
Becky M and group had such a great time on their California bike tour that they are returning again this year and we hope to reproduce the picture of them this time in the newly designed jerseys!